OOH Delivery is No Longer the Backup Plan. It is the Plan

Parcel lockers, PUDO points and out-of-home delivery have crossed the mainstream threshold. Here is what every logistics leader needs to understand and do right now.

For years, out-of-home delivery sat in the footnotes of last-mile strategy, a niche workaround for urban density issues, a feature added to satisfy a younger, “digital-savvy” segment. That framing is now outdated. OOH has gone fully mainstream, and the data makes it impossible to argue otherwise.

The question for logistics leaders in 2025 is no longer whether to invest in OOH. It is whether your network, your technology, and your partnerships are ready for a world where OOH is the expected default, for delivery and for returns.