2025 Conference Agenda
The Future of Delivery – Smarter, Greener, Faster
Agenda Overview:
The logistics landscape is changing and developing at a rapid pace. From the surge of eCommerce and shifting customer expectations to the latest technological advancements and geopolitical challenges, the future of delivery is ever evolving. WMX Europe’s agenda dives into these critical themes, helping businesses anticipate trends and stay ahead of the curve.
WMX Europe Welcome Reception // Monday 16th June 2025

19.00 – 21.00 // WMX Europe 2025 Welcome Reception
Join us on Monday evening for delicious food, drinks and networking opportunities before the start of WMX Europe 2025 content. Sponsored by Poste Italiane.
Day 1 // Tuesday 17th June 2025

08.30 // Registration, Showcase Exhibition and Networking Opens

09.30 // Opening remarks from Triangle: Welcome to Rome!
Neil Jackson | Chief Executive Officer | Triangle Management Services
OPENING KEYNOTE
09.35 // The Power of Diversification
Innovation drives survival. Discover how postal operators can diversify services, embrace technology, and unlock new revenue streams for long-term success. Brody will explore this topic before welcoming industry leaders who have mastered diversification for growth and innovation to join him on stage.

09.50 // Postal Diversification: innovate, Adapt, Lead
Building on Brody’s keynote, industry leaders will share how they’ve redefined postal services- driving digital transformation, forging strategic partnerships, diversifying offerings, and anticipating consumer needs to stay ahead of the curve.
Moderator: Brody Buhler | Chief Executive Officer | Escher Group



10.35 // Discussion & Q&A

10.55 // Networking Break
Refreshments will be available in the exhibition area
The Future of Smaller Postal Operators in a Competitive World
11.25 // Small Posts, Big Challenges: Competing in a Giant’s World
Discover how small and mid-sized postal operators are tackling market pressures, from tech disruption to regulatory burdens. This session spotlights bold strategies and real-world innovations helping them stay in the game.
Moderator: Peter Somers | Chief Executive Officer | Bob Eco

Sven Kukemelk | VP International Business | Omniva

Olivier Leruth | EVP Europe and Asia | Landmark Global

Matej Raspet | CMO | Pošta Slovenije

12.05 // Discussion & Q&A

12.40 // Networking Buffet Lunch
Lunch will be available in the exhibition area
Consumer centric strategies
13.40 // From Expectation to Execution: Customer-Centric Logistics in Action
Customer expectations are evolving – and they’re not slowing down. Speed, sustainability, and simplicity are now the baseline. This session explores how leading logistics providers are embedding customer centricity into every touchpoint, transforming service into a true competitive advantage.
Moderator: Ian Kerr | Founder and Host | The Postal Hub

Chris Peeters | Chief Executive Officer | bpost

Vivian Davies | Director of Global Imports | Royal Mail



14.25 // Discussion & Q&A

14.45 // Networking Break
Refreshments will be available in the exhibition area
OOH: The Future of Last-Mile Delivery
15.30 // Understanding Your Customer- Why OOH is the Future of Last-Mile Delivery
With consumers craving speed and convenience, OOH delivery- from parcel lockers to pick up points- is transforming the last mile. Discover how businesses can reduce costs, improve efficiency, and elevate customer experience.
Moderator: Michael Anderson | Independent Consultant



16.05 // Discussion & Q&A
Case study: Bettermile x GLS
16.30 // Case Study: Bettermile x GLS- Delivering on Customer Promise
To close Day 1, this case study dives deep into how Bettermile and GLS joined forces to put the customer at the heart of their operations. Following the themes of speed, convenience, and strategic delivery methods explored earlier in the day, this session will provide real-world insights into how innovative logistics solutions and collaborative partnerships lead to measurable improvements in customer satisfaction. Learn how technology, customer data, and shared vision helped transform last-mile delivery.
Moderator: Michael Anderson | Independent Consultant



19.30 // Drinks Reception
20.30 // World Post & Parcel Awards Gala Dinner
Day 2 // Wednesday 18th June 2025

08.30 // Registration, Showcase Exhibition and Networking Opens
Day 2 Opening Keynote: Spotlight on Austria Post
09.30 // The Triple Catalyst: How Austria Post is Redefining Logistics Through Tech, Out-of-Home Solutions & Sustainability
Austrian Post CEO Walter Oblin reveals how tech, out-of-home delivery, and bold sustainability are reshaping logistics. Get the insights you need to innovate, adapt, and lead in a rapidly evolving industry.

Walter Oblin | Chief Executive Officer | Austrian Post
09.50 // Sustainability in Motion: Logistics for a Greener Tomorrow
Following Walter Oblin’s keynote, we now focus on sustainability in logistics. Hear from industry experts on practical steps, tech innovations, and solutions that drive eco-friendly operations and pave the way for a greener future
Moderator: Botond Szebeny | Secretary General | PostEurop


10.50 // Networking Break
Refreshments will be available in the exhibition area
Cross Border Logistics & Current eCommerce Landscape
11.35 // Global eCommerce Logistics: Strategies for Navigating Cross-Border Challenges
As eCommerce continues its rapid global expansion, logistics professionals face the critical task of optimizing cross-border operations. This session delves into the latest strategies and technologies driving efficiency in international logistics, addressing regulatory complexities, and meeting evolving consumer expectations.
Moderator: Misko Kancko | President & CEO | Last Mile Experts World

Jan Van Roey | Head of International | Poste Italiane

Marina Khanayeva | Chief Executive Officer | Joom Group

Alexander Schmitz-Hübsch | CDO & Head of International | DHL eCommerce

Assel Zhanassova | Chief Executive Officer | KazPost

12.35 // Networking Buffet Lunch
Lunch will be available in the exhibition area
AI in Action: Real-World Innovation, Operational Impact, and the Future of Intelligent Logistics
13.35 // How Is AI Already Transforming Logistics- and What’s Coming Next?
AI not a future concept- it’s reshaping logistics today. This panel brings together industry leaders from Poste Italiane, Avalara, and Synkka.ai to share real-world success stories, practical applications, and future outlooks. From operational efficiency, tackling cross-border challenges, to reducing technology complexity, discover how AI is driving measurable impact now- and what innovations are coming next.
Moderator: Michael Anderson | Independent Consultant

Cosimo Birtolo | Head of Artificial Intelligence | Poste Italiane

Torbjörn Maaherra | Founder & CEO | Synkka.ai

Craig Reed | SVP, Global Trade | Avalara

Bart Coppelmans | Head of Enterprise Product Management | HERE Technologies

14.15 // Discussion and Q&A

CLOSING REMARKS & PRIZE ANNOUNCEMENT: THANK YOU ROME!!!
Tom Ross-Joannou | Managing Director | Triangle Management Services
15.30 // Conference Close
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WMX Europe is brought to you by Triangle, the provider of value added specialist services to the mail and express industries. Find out more at www.triangle.eu.com
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